Does Your Facebook or LinkedIn Following Actually Help Your SEO? Here's the Real Answer.
Most business owners assume a big social following helps their SEO. The reality is more nuanced — and the rules changed significantly in 2025. Here's what Facebook and LinkedIn actually do for your search visibility, and which one moves the needle more for your business.
If You're Going to Put a Stake in the Ground, Slam It In
There is a saying in marketing that gets repeated often enough that most people who work in the industry have heard it, nodded at it, and then proceeded to ignore it completely: if you're going to put a stake in the ground, slam it in. The saying exists because the alternative is so common. The halfway stake. The hedge. The campaign that launches at sixty percent because someone was nervous about the budget, or unsure about the timing, or waiting to see how it performs before committing the rest of the resources. It never works that way. Not because the strategy is wrong. Because the execution was a whisper when it needed to be a statement.
"Expanding Keyword Coverage" — What It Actually Means and Why It Matters for Your Business
If you've ever sat through an SEO report and nodded along when your agency mentioned "expanding keyword coverage" or "targeting new queries" without fully understanding what they meant — this one's for you. Keyword coverage is one of the most important concepts in SEO strategy, and most business owners never get a straight explanation of what it actually is, how it works, or why it should matter to them beyond rankings and traffic numbers. Here's the honest, plain-language breakdown of what keyword expansion actually involves, why it generates more leads, and what to ask your agency to make sure it's being done with real strategic intent behind it.