How Small Business Set-Asides Create a Marketing Opportunity Most Contractors Miss

Every certified small business government contractor lists their certifications as badges on their website. Almost none of them build content around those certifications — and they're leaving leads on the table. Government buyers and prime contractors search for certified firms by certification and capability. The contractors who create content for those searches get found. The ones who list a badge in their footer don't. Here's the certification-by-certification content strategy most contractors are missing.