Philly's AI Search & SEO agency
The AI search and SEO firm that publishes its numbers.
Every month we post our own search data — good and bad — so you can check our work before you hire us. Then we do the same honest work for your business.
Our weekly clicks, last 13 weeks
Search Console · updated Aug 4
Dips included. That's the point.
202 · Record ↑
Read the full conversations: Dealership GEO · National top five · GEO-native · The head-to-head
Your buyers ask AI first.
Right now, it isn't naming you.
Search has split in two — the index Google ranks, and the answer engines your buyers actually ask. Most businesses are losing the second one without ever seeing it on a dashboard.
Leads dried up
The pipeline that used to fill itself has gone quiet — and you're not sure why or how to fix it.
Invisible in AI search
Customers ask ChatGPT and Perplexity for recommendations, and your name never comes up.
Burning money on ads
The moment you pause paid, the leads stop. You're renting traffic instead of owning it.
SEO that never moved
Months with an agency, endless reports, and rankings that never actually showed up.
Competitors pulling ahead
They're showing up everywhere you want to be, and the gap keeps getting wider every month.
No idea what's working
Dashboards full of metrics, but no clear line from what you spend to actual pipeline.
The work, in plain terms.
Everything we do routes through one idea: content systems that build authority. The strategy points them, the PR amplifies them, the website carries them, and the reporting proves they worked.
01 · SEARCH STRATEGY AND SEO
Fix the foundation so everything can rank.
Before anything gets built, we figure out what your customers are actually searching for, where you're being overlooked, and what it takes to close the gap. Then we fix the foundation — the technical issues, the indexing problems, the local presence — so everything built on top of it can actually rank.
- Full-site audit with a prioritized fix list
- Keyword and competitor research
- Technical SEO and indexing cleanup
- Local SEO and Google Business Profile
- Review strategy — earning, answering, showcasing
- Site architecture and internal linking
02 · AI SEARCH VISIBILITY
Be the answer AI gives, by name.
Your next customer might never see a results page — they'll ask ChatGPT, Perplexity, or Google's AI who to hire and take the answer. We build the entity signals, structured data, and citation-worthy content that gets your business named in those answers, and we track when it happens.
- Entity SEO and schema markup
- Content built to be cited, not just ranked
- Presence in the sources AI engines trust
- AI citation tracking and attribution
03 · CONTENT SYSTEMS — THE CORE OF WHAT WE DO
Turn what you know into authority.
One-off blog posts don't build authority — systems do. We turn what your business already knows into a repeatable engine: original research other firms end up citing, service pages that convert, and guides that answer the questions your customers are actually asking. It's how a domain under a year old earned 375 backlinks, and it's the same machine we build for you.
- Original research and data pieces that earn links
- Service and location pages built to convert
- Guides, FAQs, and case studies
- Editorial calendar and repeatable workflow
- Refresh cycles that keep old content earning
- Written to be cited by Google and AI alike
04 · DIGITAL PR AND AUTHORITY
Make the internet vouch for you.
Rankings and AI citations both come down to one question: does the rest of the internet vouch for you? We get your name, your data, and your expertise into credible places beyond your own site — the backlinks, mentions, and listings that make Google and AI engines treat you as the trusted answer.
- Link building through content worth citing
- Digital PR pitches and media mentions
- Directories, awards, and industry listings
- Brand citations tracked and reported
05 · WEBSITES, DOMAINS, AND SETUP
The plumbing, handled honestly.
Starting mostly from scratch and want it handled? We build on Squarespace — clean, fast, and structured for search from day one — and we manage the plumbing nobody wants to touch: your domain, your DNS records, your CMS. Honest scope note: if you need a complex custom build, we'll tell you and point you to the right people.
- Squarespace builds from scratch
- Domain purchase and management
- DNS records, email, and verification setup
- CMS and CRM setup, like HubSpot
- Analytics and tracking installed right
- Search-ready structure from day one
06 · REPORTING AND ANALYTICS
Plain English, real numbers, every month.
You've seen how we report on ourselves — every month, dips included. Clients get the same treatment: plain-English reports that connect what we did to what happened, with the real Search Console and analytics data behind every claim. No vanity metrics, no dashboards you'll never open.
- Monthly plain-English reports
- Search Console and GA4, explained
- Lead and call tracking to real pipeline
- Benchmarks against our own published data
THE TOOLBOX · WHAT WE WORK IN EVERY DAY
We build backlink profiles for a living. Here's ours.
Backlinks and web authority are how Google and AI engines decide who to trust. Our profile stands at 375 backlinks as of August 2026 — here are the 9 best, with links in both directions.
Demand Local
AS 6Cited our channel-by-channel breakdown of dealership ad costs.
Where they cite us → What they cited →The Rank Masters
AS 5Cited our take on where the agency model is headed next.
Where they cite us → What they cited →Lucid Media
AS 4Cited our search-everywhere optimization thesis — from New Zealand.
Where they cite us → What they cited →Scribble Network
AS 4Cited our client data on which formats AI search actually cites.
Where they cite us → What they cited →Big Red Jelly
×2Cited our honest agency-results timeline — in English and German.
Where they cite us → What they cited →Machine Relations
AS 1Cited our entity SEO guide for B2B brands in their adoption research.
Where they cite us → What they cited →ISE Media
AS 1Cited our analysis of AI vs human copywriting and what converts.
Where they cite us → What they cited →Web Tonic
NEWCited us in their 2026 automotive digital marketing benchmarks.
Where they cite us → What they cited →Web Involved
ESCited our Webflow vs WordPress comparison — in Spanish.
Where they cite us → What they cited →AS = Semrush Authority Score, a 0–100 measure of a domain's backlink strength. Newer citations haven't been scored yet. For reference, ritnerdigital.com scores 15 across 375 backlinks — built in under a year, and published here for the same reason as everything else. Data via Semrush, updated August 2026.
We publish our numbers. Every month. Good and bad.
Most agencies hide behind pretty case studies. We do the opposite: every month we publish our own Google Search Console data — the good, the bad, the real. This chart is from our own account:
Weekly clicks · ritnerdigital.com
Google Search Console · May 4 – Aug 2
41
5/4
36
5/11
48
5/18
39
5/25
84
6/1
121
6/8
148
6/15
152
6/22
147
6/29
160
7/6
117
7/13
157
7/20
202
7/27
The July 13 dip? We published that too. Updated monthly, dips included.
202 · Record ↑ · ~5× since May
202
Best week on record
+24.6%
July vs June
321K
Impressions, 90 days
MONTHLY BENCHMARK · AUG 4, 2026
July 2026 SEO benchmark report
694 clicks, up 24.6% month over month — plus a real client's numbers right next to ours, walked through line by line.
Read the full report →
REPORT CARD · JUL 22, 2026
180-day SEO report card
A brand new domain, graded honestly at the half-year mark — dips, misses, and all.
Read the report card →
Clicks are nice. Calls pay the bills.
A chart can look great while the phone stays quiet. We know the difference — and we manage to the number that actually matters: leads that turn into form fills, calls, and customers.
WHAT WE'RE ACTUALLY BUILDING TOWARD
Impressions
People seeing you
Clicks
People visiting you
Form fills
People raising a hand
Calls and customers
The number we manage to
"How are the leads feeling?"
We ask it every month, because sometimes the digital numbers are strong and the leads still aren't biting. We get that — a good-looking chart doesn't pay anybody. When there's a gap between the data and the phone, we say so out loud and adjust the work until the two line up.
Lead forecasting with your leadership
Monthly or yearly, we'll sit down with your CFO or leadership team and project it out: what we're seeing in the data, what we'd expect in leads next quarter, and what that means for planning. Real numbers your team can budget against — not a dashboard screenshot.
PRICING · IN PLAIN TERMS
$1,000 /month
Flat rate for new clients. That's it — that's the pricing section.
The whole job — strategy, content, PR, website upkeep, and a plain-English report every month. Plus a monthly call where we walk through the numbers, talk strategy, and set what's next. We plan in six-month to one-year engagements — that's how long real search results take — but it's flexible month to month: no setup fees, no hard lock-in, and cancelling is one email, either side. The rate rises as the roster fills, so early clients keep the early price.
CLIENT SPOTLIGHT
Meet True Blue Autos. The kind of business we built this firm for.
A family-run dealership in Greensburg, Indiana — hand-picked Super Duty trucks and flatbeds, a no-commission sales team that gives straight answers, and nationwide shipping to any job site. We run their search, build their content, and publish their real numbers monthly, dips included, right next to our own.
Here's what the visibility check looked like for them — published in full, like everything else. We run the same check for every prospect, free.
AI VISIBILITY TEST
We asked ChatGPT, Gemini, and Claude where to buy a truck — 30 times
True Blue won its hometown and vanished everywhere else. The full test, prompt by prompt, and what it told us to fix first.
Read the test →
BACKLINK AUDIT
Backlink profile audit: building trust in a crowded truck market
Where True Blue's authority stands today, what's missing, and the plan to earn it — the same audit every prospect's site gets.
Read the audit →
Named for a street.
Built on a code.
Ritner Street runs through South Philadelphia — rowhomes, corner shops, people who do what they say. That's the standard this firm is named after, and the one every client gets.
✓ Pick up the phone
✓ Keep your word
✓ Shoot straight
A NOTE FROM THE FOUNDER
I started this firm because most agencies do the opposite of that code: pretty decks, vague reports, and numbers nobody can check.
So I run it differently. I publish my own search data every month, dips included. I take on a small number of clients and do the whole job. And if something isn't working, you'll hear it from me first — in plain English.
If that sounds like how you run your business, we'll get along fine.
Founder, Ritner Digital
Philadelphia, PA
Honest fine print: Ritner Digital isn't an LLC or an agency with an office and an org chart — it's a freelancer's portfolio site. One person, doing the work, publishing the numbers.
CONTACT
Tell us what's going on. We'll shoot straight.
Whether you want the free visibility check, the $1,000/month whole job, or you're just not sure why the phone stopped ringing — write it plain and we'll answer the same way.
✓ A real reply from the founder — not a form letter
✓ Within one business day
✓ No pressure, no pitch deck
Questions we hear a lot. Straight answers.
The honest version of everything people ask before they reach out.
How is AI search optimization different from regular SEO?
How long until I see results?
Is it really $1,000 a month, flat?
Who actually does the work?
How do engagements work — is there a contract?
What happens after I send the form?
Looking for something in particular?
Reports, guides, pricing, a straight answer — search the whole site.
From the blog. The posts other firms cite.
Everything in the backlinks section above points somewhere. These are the four posts the industry keeps citing — a good place to start reading.
How long does it take to see results from a new marketing agency?
The honest timeline nobody gives you — what actually happens in months one through six, what's normal, and when to worry.
Read the post →
The content formats AI search actually cites
Based on what we're seeing across client sites: the formats ChatGPT, Perplexity, and Google's AI actually pull answers from — and the ones they skip.
Read the post →
The agency model is breaking. Here's what comes next.
Why the retainer-and-account-manager model is cracking under AI, and the shape of what's replacing it — including firms like this one.
Read the post →
What is entity SEO? The complete guide for B2B brands
How Google and AI engines decide who you are and when to name you — and how to build the entity signals that get you found.
Read the post →