Services · Web Design
Web
Design(9)Websites that turn visitors into customers.
I design and build fast, mobile-first Squarespace websites you can update yourself, with clear words, one obvious next step on every page and the search basics built in from day one. Or start from one of my ready-made templates.
Illustrative design. Scores are examples.
What is web design for small businesses?
Web design is planning, writing, designing and building the website your customers use to decide whether to call you: the pages, the words, the look, how it works on a phone, how fast it loads and whether everyone can use it.
Why it matters
Your website is usually the last thing people check before they contact you. A clear, fast, trustworthy site turns more of your visitors into calls and inquiries, works with your SEO instead of against it, and gives every other kind of marketing somewhere good to send people.
How I do it
01 · Design and build
Website design
Designed around your customers.
We start with a sitemap and what your customers need to know, then I design every page around it: a homepage that explains what you do in seconds, a page for each service, real reviews and an easy way to get in touch. Two planned rounds of changes, no endless back-and-forth.
Illustrative design. Pages and timing are examples.
02 · Design and build
Squarespace builds
A custom site you can edit yourself.
I build on Squarespace with custom code where it counts, so you get a site that looks one-of-a-kind but that you can update yourself, like hours, photos or a new service, in minutes. Hosting, security and updates are handled, with no plugins to babysit.
Illustrative editor. Details are examples.
03 · Design and build
Landing pages
A page for every campaign.
Ads and campaigns work better when they land on a page made for them. I build focused landing pages that repeat the promise in the ad, answer the main questions, show proof and ask for one thing, so more of the people you pay to reach actually get in touch.
Illustrative page. Rates and costs are examples.
04 · Turn visits into calls
Conversion design
Make it easy to say yes.
Small design choices decide whether a visitor calls. I put your phone number and one clear button on every page, place reviews right where people decide, shorten forms and add a sticky quote bar on phones, then watch the numbers and keep improving.
Illustrative changes. Numbers are examples.
05 · Turn visits into calls
Mobile-first
Built for the phone first.
Most of your visitors are on a phone, so I design for the small screen first: buttons big enough to tap, text you can read without zooming, a call button right up top and no sideways scrolling. Every page is checked at phone width before it goes live.
Illustrative phone. Numbers are examples.
06 · Move it and open it up
Site migrations
Move platforms without losing ground.
Moving from WordPress, Wix or an old custom site? I move every page and post, map every old address to its new one with permanent redirects and check search traffic after launch, so the rankings and links you’ve built come with you.
Illustrative redirects. Numbers are examples.
07 · Move it and open it up
Accessibility
A site everyone can use.
I design and check against WCAG 2.2 AA: readable color contrast, alt text on images, labels on buttons and forms, and a site you can use with a keyboard or screen reader. It’s the right thing to do, it lowers legal risk and it usually helps your SEO too.
Illustrative audit. Numbers are examples.
08 · Words and speed
Copywriting
Words that say what you do.
Most small business sites say “welcome” and “quality service” and leave visitors guessing. I write every page in plain words: what you do, who it’s for, where, why you, and what to do next, in your voice and with the searches people actually use.
Illustrative copy. Details are examples.
09 · Words and speed
Site speed
Fast on a phone, not just on Wi-Fi.
Slow pages lose visitors before they see a thing. I compress and resize images, cut scripts you don’t need, keep the layout from jumping around and test on a real phone connection, so your site loads fast where it matters and passes Google’s Core Web Vitals.
Illustrative scores. Numbers are examples.
The template shop · Ready-made sites
Start From a Template
A custom-looking site, without starting from scratch.
Each template is a complete Squarespace website I designed and built, set up with your content, photos and branding. Every one is $1,000 to set up plus $250 a month for ongoing management and support.
From the blog
More on websites that work
- RedesignRitner Digital Website Redesign: How I Built a Homepage Around Psychology, Trust, and ConversionThe thinking behind a homepage built to convert.Read the post →
- SquarespaceSquarespace Lets You Edit Desktop and Mobile Separately and We Are Not Okay With How Underrated This IsHow separate mobile layouts make phone visits better.Read the post →
- LeadsHow Many Leads Should a Website Get Per Month? The Actual MathWorking out what your site should be bringing in.Read the post →
- ConversionsAll I Want for Christmas Is a Website That Actually Generates LeadsWhere visitors drop off, and what to fix first.Read the post →
- Website auditThe Hampton Bays Website Audit: 15 Things Every Local Business Should Fix Before 2027Common problems that cost inquiries, and when a redesign makes sense.Read the post →
- Internal linksThe Invisible Salesperson: How Internal Links Guide Website Visitors Toward Becoming CustomersHow each page walks visitors toward getting in touch.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
Let’s get youFound
Tell me about your business and where you want to be found. I’ll take a look, reply personally, and point you to the best first step.
Start the conversation
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@RitnerDigital
If you’re into SEO advice that doesn’t put you to sleep, AI search news in plain English, and the occasional plate of pasta, you’ve come to the right place.
Same-day brake repair, with strong reviews from local fleets.