Web Design · Conversion design
Conversion
Design(05)Make it easy to say yes.
I turn more of your visitors into calls and inquiries with clear buttons that say what happens next, proof right where people decide, forms without friction, one-tap calling on phones and tracking that shows which pages bring in the leads.
Illustrative changes. Numbers are examples.
What is conversion design?
Conversion design is shaping your website so more visitors take the next step: calling, filling out a form or booking. It covers your buttons, the proof around them, your forms, how calling works on phones and tracking that shows what’s working.
Why it matters
Getting more visitors is hard and expensive. Getting more of the visitors you already have to call is often easier, and it makes every other kind of marketing pay off better. Small changes in the right places can double the inquiries from the same traffic.
01 · Ask and reassure
Calls to action
One clear next step, everywhere.
Most sites have a pile of different buttons that say “Submit” or “Learn more.” I narrow them down to one main action and one backup, use the same words on every page, say exactly what happens next and make sure there’s always one in view.
Illustrative buttons. Numbers are examples.
02 · Ask and reassure
Trust signals
Proof right where people decide.
People hesitate right before they click. I put your best proof right next to the button: your rating, real reviews with names, your guarantee, how long you’ve been around, licenses and what makes you different. It answers “can I trust them?” at the exact moment it’s asked.
Illustrative proof. Details are examples.
03 · Remove friction
Forms
No reason to give up halfway.
Small annoyances make people abandon forms: the wrong keyboard on a phone, vague errors, a button that says “Submit,” fields nobody needs. I fix them, put a short form on every service page and make sure you get a text the moment a lead comes in.
Illustrative fixes. Numbers are examples.
04 · Remove friction
Click-to-call
One tap from any page to your phone.
Many local customers would rather call. On phones, your number becomes a tap-to-call button in the header and a sticky bar at the bottom of every page. Calls are tracked by the page they came from, so you know which pages actually make the phone ring.
Illustrative calls. Numbers are examples.
05 · Measure it
Conversion tracking
Know where every lead came from.
I set up tracking for the things that matter, like quote forms, calls and button clicks, so every lead can be traced back to the page and the source that brought it in. You get a simple monthly report, and changes are based on what the numbers show.
Illustrative report. Numbers are examples.
The template shop · Ready-made sites
Start From a Template
A custom-looking site, without starting from scratch.
Each template is a complete Squarespace website I designed and built, set up with your content, photos and branding. Every one is $1,000 to set up plus $250 a month for ongoing management and support.
From the blog
More on turning visits into leads
- ConversionsAll I Want for Christmas Is a Website That Actually Generates LeadsWhere visitors drop off, and what to fix first.Read the post →
- LeadsHow Many Leads Should a Website Get Per Month? The Actual MathWhat a site that converts should be bringing in.Read the post →
- Clicks to leadsHow Many Clicks Does It Actually Take to Generate Leads? Real Data From Three Live Sites, Including Our OwnReal numbers on how visits turn into leads.Read the post →
- RedesignRitner Digital Website Redesign: How I Built a Homepage Around Psychology, Trust, and ConversionTrust and conversion, designed into a homepage.Read the post →
- Internal linksThe Invisible Salesperson: How Internal Links Guide Website Visitors Toward Becoming CustomersGuiding visitors toward the next step.Read the post →
- FormsSEO Is an Investment in Contact Form Velocity: What Nine Months of Consistency Did for Our InboxOur own form submissions, tracked month by month.Read the post →
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