Services · Search engine optimization
SEO(10)Be the first thing they find.
Strategy built around how people actually search. I find what’s holding your site back, fix the foundation, then build the pages and local presence that turn searches into customers.
Illustrative search results. Growth figures are from the True Blue Autos case study.
What is SEO?
Search engine optimization is the work of making your website the best answer to what your customers are searching for. That means a site Google can crawl and understand, pages that match what people actually type, and a local presence that shows up on the map.
Why it matters
When someone needs what you sell, they search first. Ranking puts you in front of them at the exact moment they’re ready to call, book or buy, and unlike ads, the traffic doesn’t stop when the budget does. The same strong pages are what AI tools like ChatGPT and Google’s AI Overviews lean on when they recommend a business.
How I do it
- Chapter 01 · 01–04Audit and fixCrawl the site, fix what’s broken, speed it up and make it easy for Google to read.
- Chapter 02 · 05–06PlanFind what your customers search for and decide which pages to keep, improve or build.
- Chapter 03 · 07–09BuildOptimize every page, then win the map with local SEO and your Google Business Profile.
- Chapter 04 · 10MeasureTrack clicks, rankings and indexing, and report on what’s working in plain English.
01 · Audit and fix
Technical SEO
Fix what’s quietly holding your site back.
Before anything else, I crawl your whole site the way Google does. Broken links, redirect chains, duplicate pages and pages Google never indexed all get found, prioritized and fixed, so every page you publish has a real chance to rank.
Illustrative audit. Pages and numbers are examples.
02 · Audit and fix
Page speed
Fast enough that nobody leaves.
Slow pages lose visitors before they see a thing, and Google notices. I find what’s weighing your pages down, from oversized images to scripts that block loading, and fix it until your Core Web Vitals pass on mobile, where most of your customers are.
Illustrative report. Scores and timings are examples.
03 · Audit and fix
Site
architecture
A site people and Google can find their way around.
How your pages connect tells Google what matters most. I organize your site into clear sections, rescue orphaned pages nobody links to, and build internal links that pass authority to the pages that bring in business.
Illustrative site map. Pages and numbers are examples.
04 · Audit and fix
Schema markup
Tell Google exactly what it’s looking at.
Schema is code behind the scenes that spells out who you are, where you work, what you offer and what customers say about you. It helps Google show richer results where they’re still offered, like product details and breadcrumbs, and feeds the knowledge search engines and AI tools draw on.
Illustrative code and test. Numbers are examples.
05 · Plan
Keyword
research
Find the searches that turn into customers.
Not every keyword is worth chasing. I look at what your customers actually type, how often, what they mean by it and what it’d take to rank, then map the best ones to the pages that should win them.
Illustrative keyword list. Volumes and scores are examples.
06 · Plan
Content audits
Make what you already have work harder.
Most sites have pages competing with each other, pages that are out of date and pages that never got a single visit. I go through every one and decide what to keep, update, merge or remove, so your best content gets the attention.
Illustrative audit. Pages and numbers are examples.
07 · Build
On-page SEO
Every page built to rank for one clear thing.
Title tags, meta descriptions, headings, images and copy all tell Google what a page is about. I tune each one around the search it should win, written for people first so the click turns into a call.
Illustrative page and snippet. Numbers are examples.
08 · Build
Local SEO
Show up on the map where your customers are.
When someone searches for what you do nearby, Google shows three businesses on a map before anything else. I work on what decides who gets those spots: consistent listings across the web, location and service-area pages, reviews and the local signals that prove you’re the best answer close by.
Illustrative map results. Businesses and numbers are examples.
09 · Build
Google Business Profile
Your most-viewed page might not be on your website.
For a lot of local searches, your Google Business Profile is the first thing people see and the last thing before they call. I set it up completely, keep it active with posts and photos, and help you earn and answer reviews so views turn into calls and visits.
Illustrative profile. Reviews and numbers are examples.
10 · Measure
Search Console
Know exactly what’s working, in plain English.
Google Search Console shows which searches you appear for, how often people click and which pages Google has indexed. I set it up, watch it every week and turn it into a monthly report that ties rankings to the calls and forms they bring in.
Illustrative report. Clicks and searches are examples.
Recognized · B2B SEO
Best B2B SEO Agencies
Named one of the 20 best B2B SEO agencies for 2026.
SEOS.co reviews and ranks SEO agencies by specialty. Ritner Digital made its 2026 list of the best B2B SEO agencies, recognized for B2B SEO, digital strategy and content marketing for B2B companies that want a focused partner.
SEOS.co20 Best B2B SEO Agencies for 2026
From the blog
More on SEO
- Site architectureThe Invisible Salesperson: How Internal Links Guide Website Visitors Toward Becoming CustomersHow the links between your pages walk readers from a blog post to a service page to the contact form.Read the post →
- Local SEOYou Have 400 Reviews. They Have 50. They’re Still Outranking You.Why review count alone doesn’t win the map, and what Google weighs instead.Read the post →
- Search resultsWhy Being #1 on Google No Longer Guarantees TrafficAI answers and busier results pages have changed what a top ranking is worth, and what to do about it.Read the post →
- ResultsSEO Is an Investment in Contact Form Velocity: What Nine Months of Consistency Did for Our InboxOur own inquiry numbers, month by month, from nine months of steady SEO work.Read the post →
- ReportingYour 2026 SEO Report Says Traffic Is Up. But Did It Actually Produce Business?Why calls and form fills belong in your SEO report, not just rankings and traffic.Read the post →
- SEO vs. adsSEO Will Cut Your Google Ads Bill. Just Not in Month One.How paid clicks shift to organic over time, and the signs a keyword is ready to stop paying for.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
Let’s get youFound
Tell me about your business and where you want to be found. I’ll take a look, reply personally, and point you to the best first step.
Start the conversation
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If you’re into SEO advice that doesn’t put you to sleep, AI search news in plain English, and the occasional plate of pasta, you’ve come to the right place.
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