SEO · Search Console
Search
Console(06)See your site the way Google does.
Google Search Console is free, and it shows what people searched to find you, which pages Google has indexed and what’s broken. I set it up, check it every week and turn it into a monthly report you can actually read.
Illustrative report. Numbers are examples.
What is Google Search Console?
It’s Google’s free tool for site owners. It shows the searches your site appears for, how many people click, which of your pages are in Google’s index and which aren’t, and any problems Google runs into while crawling your site.
Why it matters
It’s the only place you get this data straight from Google. Without it you’re guessing which searches bring in customers, missing pages that quietly dropped out of Google and finding out about problems months late. With it, every SEO decision is based on real numbers.
01 · See your data
Setup and verification
Set up once, and set up right.
I set up a Domain property, which covers every version of your site (http, https, www and any subdomains) in one place, and verify it through your DNS. Then I give the right people the right level of access, link it to Google Analytics and make sure issue alerts reach someone who’ll act on them.
Illustrative setup. Details are examples.
02 · See your data
Performance reports
What people searched, and what they clicked.
The Performance report shows the searches you appeared for, how often people clicked and where you ranked, page by page. Google has also started adding a separate view for AI Overviews and AI Mode. I filter out searches for your own name, so you can see whether you’re actually reaching new customers.
Illustrative report. Numbers are examples.
03 · Track and fix
Index coverage
Every page Google should know about, in Google.
The Page indexing report, which used to be called Index Coverage, shows which pages Google has indexed and why the rest aren’t. Some are left out on purpose, like redirects and pages set to noindex. I fix the ones that aren’t, then ask Google to check the fixes.
Illustrative report. Numbers are examples.
04 · Track and fix
Query tracking
The searches that matter, watched every month.
I track the searches that bring in business: where you rank, how often you show up and how often people click. Searches stuck on page two show where a page needs work, and searches where you’re seen but rarely clicked usually just need a better title. If a valuable search has no page at all, that’s the next page to build.
Illustrative searches. Numbers are examples.
05 · Track and fix
Sitemaps
A clean list of the pages you want found.
Your sitemap tells Google which pages matter. I make sure it lists only real, live pages (no redirects, broken links or noindex pages), remove old sitemaps left over from previous sites, submit it in Search Console and check that Google keeps reading it.
Illustrative sitemap. Numbers are examples.
06 · Report
Monthly reporting
What happened, why, and what’s next.
Every month you get a short report in plain English: what changed, why it changed and what I’m doing next. It combines Search Console with Analytics so you see the leads, not just the rankings. Search Console only keeps 16 months of data, so I save every month for year-over-year comparisons.
Illustrative report. Numbers are examples.
Recognized · B2B SEO
Best B2B SEO Agencies
Named one of the 20 best B2B SEO agencies for 2026.
SEOS.co reviews and ranks SEO agencies by specialty. Ritner Digital made its 2026 list of the best B2B SEO agencies, recognized for B2B SEO, digital strategy and content marketing for B2B companies that want a focused partner.
SEOS.co20 Best B2B SEO Agencies for 2026
From the blog
More on Search Console
- AI reportsGoogle Just Launched AI Search Reporting. Here’s How to Actually Find ItWhere Search Console’s new AI Overviews and AI Mode report lives, and what it shows.Read the post →
- QueriesWhy Search Console Shows Zero Clicks on a Query but the Pages Tab Shows ClicksWhy the Queries tab hides so much of your traffic, and how to read around it.Read the post →
- ReportingRitner Digital August 2026 SEO Benchmark ReportOur own Search Console data next to a client’s, walked through in plain English.Read the post →
- Query trackingRitner Digital July 2026 SEO Benchmark ReportWhy high-impression, low-click searches are a to-do list hiding in your data.Read the post →
- Is it working?Already Paying an SEO Agency? One Chart Tells You If It’s WorkingHow to check your agency’s story against Search Console and Analytics.Read the post →
- Clicks to leadsHow Many Clicks Does It Actually Take to Generate Leads?Real Search Console data from three live sites, including ours.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
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Tell me about your business and where you want to be found. I’ll take a look, reply personally, and point you to the best first step.
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If you’re into SEO advice that doesn’t put you to sleep, AI search news in plain English, and the occasional plate of pasta, you’ve come to the right place.
for 2026