SEO · Google Business Profile
Google
Business
Profile(07)Your storefront on Google Search and Maps.
For a lot of customers, your Business Profile is the first thing they see: your hours, photos, reviews and a button to call. I set it up properly, keep it active and make sure it brings in calls, not just views.
Illustrative profile. Reviews and numbers are examples.
What is a Google Business Profile?
It’s the free listing that shows your business on Google Search and Maps: your name, address, hours, phone number, photos, reviews and updates. It’s what appears in the map results and beside the search results when someone looks up your name.
Why it matters
For local searches, it’s often the first and only thing people look at before they call, ask for directions or visit your site. A complete, active profile helps Google understand what you do and helps customers pick you. It’s free, and most businesses leave it half-finished.
How I do it
- Chapter 01 · 01–03Build the profileGet every detail right, choose the right categories and add real photos.
- Chapter 02 · 04–05Keep it activeRegular updates, and a reply to every review.
- Chapter 03 · 06–07Answer and measureMake sure Google answers questions about you correctly, and track what the profile brings in.
01 · Build the profile
Profile setup
Every detail filled in, and filled in right.
I claim and verify your profile, then fill in everything Google gives you: hours and holiday hours, services, a plain description, attributes and the right contact details. Your business name stays your real name, because adding keywords to it breaks Google’s rules and can get a profile suspended.
Illustrative profile. Details and numbers are examples.
02 · Build the profile
Categories
Tell Google exactly what you are.
Your primary category is one of the strongest signals for which searches you show up for. I pick the most specific one that fits, add extra categories only for things you really do, and check what the businesses beating you are using.
Illustrative categories and searches. Numbers are examples.
03 · Build the profile
Photos
Real photos, added all the time.
People want to see the place, the people and the work before they pick you. I replace stock images with real photos of your location, team and jobs, keep new ones going up every month, and keep an eye on the photos customers add.
Illustrative photos. Numbers are examples.
04 · Keep it active
Posts
Something new on your profile every week.
Updates won’t move you up the map by themselves, but they show customers you’re open, busy and worth calling. I plan and publish regular updates, offers and events, each with a clear button, and track which ones get clicks.
Illustrative updates. Numbers are examples.
05 · Keep it active
Reviews
Ask every customer, and answer every review.
I set you up with a short review link to send after every job, and help you reply to every review, good or bad, within a day or two. It all stays within Google’s rules: no paying for reviews, no offering discounts for them and no only asking happy customers.
Illustrative reviews. Names and numbers are examples.
06 · Answer and measure
Q&A
Google’s AI now answers questions about you.
Google retired the old Q&A section on Business Profiles. Now people can ask about your business right in Maps, and Google’s AI answers using your profile, your website and your reviews. I find the questions customers really ask and make sure the answers are clearly written in those places, so Google gets them right.
Illustrative questions and answers. Numbers are examples.
07 · Answer and measure
Insights
See what your profile actually brings in.
Google’s Performance report, which used to be called Insights, shows how many people found your profile, what they searched and how many called, asked for directions or visited your site. I track it every month, tag your website link so those visits show up properly in Analytics, and report it in plain English.
Illustrative report. Numbers are examples.
Recognized · B2B SEO
Best B2B SEO Agencies
Named one of the 20 best B2B SEO agencies for 2026.
SEOS.co reviews and ranks SEO agencies by specialty. Ritner Digital made its 2026 list of the best B2B SEO agencies, recognized for B2B SEO, digital strategy and content marketing for B2B companies that want a focused partner.
SEOS.co20 Best B2B SEO Agencies for 2026
From the blog
More on Google Business Profiles
- OptimizationGoogle Business Profile Optimization for Indianapolis BusinessesName, categories, services, hours, photos and reviews, done without breaking Google’s rules.Read the post →
- Categories and AIGoogle Business Profile Optimization for Banks and Credit UnionsCategories, attributes, posts and the newer AI signals, branch by branch.Read the post →
- HoursYour Google Business Profile Needs a Thanksgiving Plan, TooWhy holiday hours matter, and how to set them before customers show up to a locked door.Read the post →
- ReviewsHow Many Google Reviews You Actually Need to CompeteReview benchmarks by industry, and why your real target is the top three near you.Read the post →
- Review repliesHow to Respond to Negative Reviews (With SEO in Mind)How to answer a bad review in a way that helps both trust and visibility.Read the post →
- AccessHow to Add Administrators to Your Google Business ProfileGive your team or agency access without handing over your account.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
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Tell me about your business and where you want to be found. I’ll take a look, reply personally, and point you to the best first step.
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