SEO · Local SEO
Local
SEO(06)Show up on the map where your customers are.
When someone nearby searches for what you do, Google shows a map and three businesses before anything else. I work on what decides who gets those spots, and the details that prove you’re the best answer close by.
Illustrative map results. Businesses and numbers are examples.
What is local SEO?
Local SEO is everything that helps you show up when people search for a service near them: the map results, the three-business “local pack” and searches with a town name or “near me” in them. It covers your Google Business Profile, your listings across the web, your reviews and the local pages on your site.
Why it matters
For a business that serves a local area, the map is often where the phone calls come from. Google decides who shows up based on how relevant you are to the search, how close you are and how well-known and well-reviewed you are. You can’t move your building, but you can improve almost everything else.
How I do it
- Chapter 01 · 01–03Get on the mapUnderstand what decides the map results, and get your details right everywhere they appear.
- Chapter 02 · 04–05Build local pagesReal pages for the areas you serve and the locations you run.
- Chapter 03 · 06Earn trustA steady flow of honest reviews, and a reply to every one.
01 · Get on the map
Map pack
The three businesses Google shows first.
Google picks the map results based on relevance, distance and prominence. You can’t change how far a searcher is from you, but you can make your profile and site clearly match what people search for, and build the reviews, links and mentions that make you the obvious choice.
Illustrative factors and rankings. Numbers are examples.
02 · Get on the map
Citations
Get listed where it counts.
Citations are listings of your business on other sites: Apple Maps, Bing, Yelp, industry directories and your chamber of commerce. A handful of accurate, complete listings on sites people actually use matters far more than hundreds on directories nobody visits. I find the ones that count, fix them and merge the duplicates.
Illustrative listings. Numbers are examples.
03 · Get on the map
NAP consistency
Same name, address and phone, everywhere.
When your name, address and phone number differ across the web, from an old number to “Ste 2” versus “Suite 200,” Google and customers can’t be sure which is right. I track down every version and make them match your Google Business Profile exactly.
Illustrative listings. Details are examples.
04 · Build local pages
Service-area pages
For businesses that go to their customers.
If you work at customers’ locations, like a mobile repair service or a contractor, I build pages for the areas you really serve, each with real jobs, local details and reviews from that area. No copy-and-paste pages with only the town name changed.
Illustrative service area. Towns and numbers are examples.
05 · Build local pages
Location pages
One strong page for every real location.
If you have more than one shop or office, each one deserves its own page with its address, hours, map, photos, the people who work there and reviews from that location. It helps the right location show up for the right search, and gives customers everything they need to visit.
Illustrative location page. Details and numbers are examples.
06 · Earn trust
Review strategy
A steady stream of honest reviews, and a reply to every one.
Reviews are one of the strongest local signals, and they’re what customers read before they call. I set up a simple way to ask every customer after a job, help you reply to each review, good or bad, and keep it all within Google’s rules: no buying reviews and no filtering out unhappy customers.
Illustrative reviews. Names and numbers are examples.
Recognized · B2B SEO
Best B2B SEO Agencies
Named one of the 20 best B2B SEO agencies for 2026.
SEOS.co reviews and ranks SEO agencies by specialty. Ritner Digital made its 2026 list of the best B2B SEO agencies, recognized for B2B SEO, digital strategy and content marketing for B2B companies that want a focused partner.
SEOS.co20 Best B2B SEO Agencies for 2026
From the blog
More on local SEO
- Map packWhat Makes an Indianapolis Business Rank in Google’s 3-Pack?What decides which three businesses Google shows at the top of local results.Read the post →
- ReviewsYou Have 400 Reviews. They Have 50. They’re Still Outranking You.Why review count alone doesn’t win the map, and what Google weighs instead.Read the post →
- CitationsIndianapolis Local Citations: Which Business Directories Actually Matter?Which listings are worth your time, and which directories you can skip.Read the post →
- TroubleshootingWhy Your Indianapolis Business Isn’t Showing Up on Google MapsHow to tell a profile problem from a ranking problem, and what to fix first.Read the post →
- Location pagesStop Building Doorway Pages: Why Thin Location Pages Are Killing Your Local SEOWhy near-identical town pages backfire, and what a good local page looks like.Read the post →
- Near meHow to Rank for “Near Me” Searches in IndianapolisWhat it takes to show up when someone searches for a service close by.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
Let’s get youFound
Tell me about your business and where you want to be found. I’ll take a look, reply personally, and point you to the best first step.
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If you’re into SEO advice that doesn’t put you to sleep, AI search news in plain English, and the occasional plate of pasta, you’ve come to the right place.
for 2026