Web Design · Landing pages
Landing
Pages(05)A page for every campaign.
I build focused pages for your ads, offers and emails that say exactly what got people to click, ask for one thing with a short form, and keep getting better with simple A/B tests, so more of the people you pay to reach get in touch.
Illustrative page. Rates and costs are examples.
What is a landing page?
A landing page is a page built for one campaign and one action: the place an ad, offer or email sends people. It repeats the promise that got them to click, answers their main questions, shows proof and asks them to do one thing, like book, call or claim an offer.
Why it matters
Sending ad traffic to your homepage makes people hunt for what they came for, and many leave. A matching landing page usually converts far better, which means more leads from the same budget, and with Google Ads it can also improve your Quality Score and lower what you pay per click.
01 · Pages with a purpose
Ad landing pages
Every campaign gets its own page.
Instead of sending every ad to your homepage, each campaign gets a page made for it: the brake repair ad lands on a brake repair page, the fleet ad on a fleet page. They’re hidden from search so they only work for your ads, and each one tracks its own leads.
Illustrative campaigns. Rates and costs are examples.
02 · Pages with a purpose
Offer pages
A real home for every offer.
Specials and promotions work better with their own page: what’s included, one button to claim it, honest fine print and a clear end date. You can link to it from ads, posts, emails and texts, track exactly how many people claim it, and take it down on time.
Illustrative offer. Numbers are examples.
03 · Make it easy
Forms
Fewer fields, more leads.
Every extra field loses people. I cut forms down to what you actually need to call someone back, use clear labels and a button that says what happens next, add spam protection without puzzles and send you a text the minute a lead comes in.
Illustrative form. Rates are examples.
04 · Make it easy
Message match
The page says what the ad said.
When someone clicks an ad for same-day box truck brake repair, the page should say exactly that, with a matching photo and the same offer. Visitors know they’re in the right place and stay, and Google tends to reward the match with better ad scores.
Illustrative ad and page. Numbers are examples.
05 · Keep improving
A/B tests
Let visitors pick the winner.
Once a page has steady traffic, I test one change at a time, like the headline, the button or the photo, and show each version to half your visitors. Whichever brings in more leads stays. Over a few months, small wins add up to a page that converts much better.
Illustrative test. Rates are examples.
The template shop · Ready-made sites
Start From a Template
A custom-looking site, without starting from scratch.
Each template is a complete Squarespace website I designed and built, set up with your content, photos and branding. Every one is $1,000 to set up plus $250 a month for ongoing management and support.
From the blog
More on pages that convert
- LeadsHow Many Leads Should a Website Get Per Month? The Actual MathWhat a landing page should bring in for your budget.Read the post →
- Paid vs. organicSEO Will Cut Your Google Ads Bill. Just Not in Month One.How paid pages and organic pages work together.Read the post →
- ConversionsAll I Want for Christmas Is a Website That Actually Generates LeadsWhere visitors drop off, from forms to phones.Read the post →
- Clicks to leadsHow Many Clicks Does It Actually Take to Generate Leads? Real Data From Three Live Sites, Including Our OwnReal numbers on how clicks turn into leads.Read the post →
- FormsSEO Is an Investment in Contact Form Velocity: What Nine Months of Consistency Did for Our InboxOur own contact form numbers, month by month.Read the post →
- Capturing leadsYour Turnersville Business Is Closed for Thanksgiving. Is Your Website Still Capturing Leads?Keeping forms and pages working when you’re closed.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
Let’s get youFound
Tell me about your business and where you want to be found. I’ll take a look, reply personally, and point you to the best first step.
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@RitnerDigital
If you’re into SEO advice that doesn’t put you to sleep, AI search news in plain English, and the occasional plate of pasta, you’ve come to the right place.
Same-day brake repair, with strong reviews from local fleets.