Web Design · Website design
Website
Design(05)Designed around your customers.
I plan every page before designing anything, build a homepage that explains what you do in seconds, give each service its own page, set a look that’s yours and keep changes to two planned rounds, so you launch on time.
Illustrative design. Pages and timing are examples.
What is website design?
Website design is planning and shaping every page of your site: which pages you need and what each one is for, how the homepage is laid out, how each service is explained, and the colors, fonts and photos that make it look like you.
Why it matters
Visitors decide in seconds whether you’re the right fit. A site designed around their questions, not just around looking nice, gets more of them to call, and a clear page for each service also gives search engines a page to rank for each thing you do.
01 · Plan the site
Sitemaps
Every page planned, each with a job.
Before any design, I map out every page you need and what each one is for: the question it answers and the search it’s built to show up for. You approve the plan first, so the site is organized the way your customers think, not the way a template happens to be.
Illustrative sitemap. Pages and searches are examples.
02 · Plan the site
Homepage design
Clear in five seconds.
Your homepage has one job: tell visitors what you do, who it’s for and where, then give them one obvious next step. I lay out the sections in the order people decide, from the promise to the proof to the button, with reviews placed right where they’re needed.
Illustrative layout. Details are examples.
03 · Design the pages
Service pages
A real page for every service.
One “Services” page with a bullet list doesn’t help anyone decide. Each service gets its own page that explains what’s included, roughly what it costs, how long it takes and how to book, plus answers to common questions. Each one can rank for its own searches.
Illustrative pages. Numbers are examples.
04 · Design the pages
Brand look
A look that’s actually yours.
I set a simple style guide for your site: a few brand colors used on purpose, a headline and body font that are easy to read, consistent buttons and a photo style that feels like your business. Every page follows it, so the whole site feels like one brand.
Illustrative style guide. Colors and fonts are examples.
05 · Finish on time
Revisions
Two planned rounds, then launch.
Feedback goes in one shared list, not scattered emails. You get two planned rounds of changes, each reviewed together, and I make the changes quickly so the launch date holds. Small tweaks after launch are part of ongoing support.
Illustrative timeline. Details are examples.
The template shop · Ready-made sites
Start From a Template
A custom-looking site, without starting from scratch.
Each template is a complete Squarespace website I designed and built, set up with your content, photos and branding. Every one is $1,000 to set up plus $250 a month for ongoing management and support.
From the blog
More on website design
- RedesignRitner Digital Website Redesign: How I Built a Homepage Around Psychology, Trust, and ConversionThe thinking behind a homepage built to convert.Read the post →
- Service pagesWhy Cleveland Businesses Need Separate Service Pages for SEOWhy each service needs its own page.Read the post →
- Site structureStop Building Doorway Pages: Why Thin Location Pages Are Killing Your Local SEOPlanning pages that actually deserve to exist.Read the post →
- Internal linksThe Invisible Salesperson: How Internal Links Guide Website Visitors Toward Becoming CustomersHow the sitemap and links walk visitors to the contact form.Read the post →
- LeadsHow Many Leads Should a Website Get Per Month? The Actual MathWhat a well-designed site should bring in.Read the post →
- Website auditThe Hampton Bays Website Audit: 15 Things Every Local Business Should Fix Before 2027Common design problems that cost inquiries.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
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