Web Design · Accessibility
Accessibility(05)A site everyone can use.
I design and check your site so everyone can use it: text with enough contrast to read, images described for people who can’t see them, pages you can use with just a keyboard, clean structure for screen readers, and regular checks against WCAG 2.2 AA.
Illustrative audit. Numbers are examples.
What is website accessibility?
Website accessibility means people with disabilities can use your site: people with low vision or color blindness, people who use a keyboard instead of a mouse, and people who use screen readers. The common standard is WCAG, the Web Content Accessibility Guidelines.
Why it matters
It’s the right thing to do, and it’s good business: more people can read your site and contact you. Many of the same fixes, like clear headings, alt text and readable text, also help your SEO, and an accessible site lowers your risk of accessibility complaints.
01 · Easy to see
Color contrast
Text that’s easy to read.
Light gray text and white text on bright brand colors look nice and are hard to read for a lot of people. I check every text and background pair against WCAG contrast ratios, at least 4.5 to 1 for body text, and adjust shades so your brand still looks like your brand.
Illustrative pairs. Ratios are examples.
02 · Easy to see
Alt text
Every image described.
Screen readers read alt text out loud in place of an image. I write a short, useful description for every meaningful image, like what’s in the photo and why it’s there, and mark decorative images so they’re skipped. Good alt text helps image search too.
Illustrative images. Numbers are examples.
04 · Easy to use
Screen readers
Makes sense when it’s read aloud.
Screen readers rely on structure: real headings in order, buttons and links that say what they do, labeled form fields and clear page regions. I build that structure in and listen to key pages with a screen reader, so the site makes sense without seeing it.
Illustrative output. Numbers are examples.
05 · Checked
WCAG checks
Checked, and re-checked.
I check your site against WCAG 2.2 AA with automated scans, manual keyboard testing and screen reader checks, fix what comes up and re-check after updates. You get a plain-English summary of what was checked and fixed. Accessibility is ongoing, not a one-time badge.
Illustrative checks. Numbers are examples.



The template shop · Ready-made sites
Start From a Template
A custom-looking site, without starting from scratch.
Each template is a complete Squarespace website I designed and built, set up with your content, photos and branding. Every one is $1,000 to set up plus $250 a month for ongoing management and support.
From the blog
More on websites that work for everyone
- Mobile-firstMore Than Half Your Residents Are Visiting Your Municipal Website on a Phone — And Most Municipal Sites Aren’t Built for ThemBuilding sites that work for everyone who visits.Read the post →
- Website auditThe Hampton Bays Website Audit: 15 Things Every Local Business Should Fix Before 2027Common problems, including ones that block visitors.Read the post →
- SEO auditIndianapolis Website Audit: 20 SEO Problems That Cost Local Businesses LeadsWhere accessibility and SEO fixes overlap.Read the post →
- Quick fixesSmall Business Saturday 2026: 15 Website Fixes You Can Still Make Before November 28Quick fixes that make your site easier to use.Read the post →
- SquarespaceSquarespace Lets You Edit Desktop and Mobile Separately and We Are Not Okay With How Underrated This IsGetting every screen right, not just desktop.Read the post →
- HumanSmart, Honest, Human Marketing: What Does It Really Mean?Building for real people, all of them.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
Let’s get youFound
Tell me about your business and where you want to be found. I’ll take a look, reply personally, and point you to the best first step.
Start the conversation
Socialize
@RitnerDigital
If you’re into SEO advice that doesn’t put you to sleep, AI search news in plain English, and the occasional plate of pasta, you’ve come to the right place.
Same-day brake repair, with strong reviews from local fleets.