Web Design · Mobile-first
Mobile-
First(05)Built for the phone first.
Most of your visitors are on a phone, so I design for the small screen first: layouts reordered for phones, buttons big enough to tap, text you can read without zooming, one-tap calling and testing on real screen sizes before anything goes live.
Illustrative phone. Numbers are examples.
What is mobile-first design?
Mobile-first design means designing for the phone screen first, then adapting it for bigger screens, instead of shrinking a desktop design down. It covers layout, button size, text size, calling and testing on real devices.
Why it matters
For most local businesses, more than half of website visitors are on a phone, and Google looks at the mobile version of your site when it decides how to rank it. A site that’s easy to use on a phone keeps visitors around and turns more of them into calls.
01 · Fit the screen
Phone layouts
Designed for the phone, not shrunk.
A three-column desktop page squeezed onto a phone is hard to use. I design the phone layout on its own, with the most important things first, the menu folded into one button and a call bar that stays put, using Squarespace’s separate mobile editing where it helps.
Illustrative layout. Numbers are examples.
02 · Fit the screen
Tap targets
Big enough for a thumb.
Tiny links packed together lead to missed taps and frustrated visitors. Every button and link is at least 48 pixels tall with room around it, menus become big easy rows, and important actions are full-width buttons, not text links.
Illustrative sizes. Numbers are examples.
03 · Easy to read and call
Readable text
No pinching or zooming.
Body text is at least 16 to 17 pixels, dark on light with strong contrast, in short paragraphs broken up by headings and lists. Visitors can read your page with one hand on a bus, which keeps them on the page long enough to call.
Illustrative text. Numbers are examples.
04 · Easy to read and call
Click-to-call
One tap to your phone, any time.
Your number is a tap-to-call button in the header, in a sticky bar at the bottom and after each service. After hours, the button can switch to a callback request so you don’t miss people who find you at night.
Illustrative buttons. Numbers are examples.
05 · Prove it works
Mobile testing
Tested on real screen sizes.
Before launch and after every update, I check every page at real phone widths, from small iPhones to large Android phones and tablets, across Safari, Chrome and Samsung Internet. Forms, menus and call buttons are tested by hand, not assumed.
Illustrative tests. Numbers are examples.
The template shop · Ready-made sites
Start From a Template
A custom-looking site, without starting from scratch.
Each template is a complete Squarespace website I designed and built, set up with your content, photos and branding. Every one is $1,000 to set up plus $250 a month for ongoing management and support.
From the blog
More on mobile websites
- SquarespaceSquarespace Lets You Edit Desktop and Mobile Separately and We Are Not Okay With How Underrated This IsHow separate mobile layouts make phone visits better.Read the post →
- Mobile-firstMore Than Half Your Residents Are Visiting Your Municipal Website on a Phone — And Most Municipal Sites Aren’t Built for ThemWhat happens when most visitors are on a phone.Read the post →
- Quick fixesSmall Business Saturday 2026: 15 Website Fixes You Can Still Make Before November 28Fast mobile fixes you can make in an afternoon.Read the post →
- ConversionsAll I Want for Christmas Is a Website That Actually Generates LeadsWhere phone visitors drop off, and what to fix.Read the post →
- Website auditThe Hampton Bays Website Audit: 15 Things Every Local Business Should Fix Before 2027Common mobile problems that cost inquiries.Read the post →
- LeadsHow Many Leads Should a Website Get Per Month? The Actual MathWhat a site that works on phones should bring in.Read the post →
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