Web Design · Copywriting
Copywriting(05)Words that say what you do.
I write every page of your site in plain words and in your voice: a homepage that’s clear in five seconds, service pages that answer the real questions, headlines that say something, buttons that say what happens next and copy that people and Google both understand.
Illustrative copy. Details are examples.
What is website copywriting?
Website copywriting is writing the words on every page of your site: headlines, homepage copy, service pages, buttons and the titles and descriptions Google shows. Good copy tells visitors what you do, who it’s for, why you and what to do next.
Why it matters
Design gets attention, but words make the case. Clear copy turns more visitors into calls, answers questions before people have to ask, and gives search engines and AI tools the words they need to match you with the people searching for you.
01 · The pages
Homepage copy
Clear in five seconds.
Your homepage’s first screen has to answer four things fast: what you do, who it’s for, where, and what to do next. I write it in plain words, add proof right underneath and write the rest of the page in the order people make decisions.
Illustrative copy. Numbers are examples.
02 · The pages
Service page copy
Answers before they have to ask.
Every service page explains what’s included, roughly what it costs, how long it takes and why you, then answers the questions customers actually ask. I interview you, read your reviews and write it the way you’d explain it on the phone.
Illustrative page. Word counts are examples.
03 · The words that matter most
Headlines
Say something specific.
“Welcome” and “Quality Service” could be anyone. I write several headline options for every important page and pick the one that’s clearest and most specific: what you do, how it helps and where, in a few words.
Illustrative headlines. Scores are examples.
04 · The words that matter most
Calls to action
Buttons that say what happens next.
“Submit” and “Learn more” make people hesitate. Every button says exactly what happens when you click it, like “Send my quote request” or “See brake repair prices,” with a short line of reassurance underneath when it helps.
Illustrative buttons. Numbers are examples.
05 · Get found
SEO copy
Written for people, found by Google.
I use the words your customers actually search, naturally, in the places that matter: the title tag, the headline, the first lines, subheadings and the meta description. No keyword stuffing. Pages that read well and rank well are usually the same pages.
Illustrative result. Numbers are examples.
The template shop · Ready-made sites
Start From a Template
A custom-looking site, without starting from scratch.
Each template is a complete Squarespace website I designed and built, set up with your content, photos and branding. Every one is $1,000 to set up plus $250 a month for ongoing management and support.
From the blog
More on words that work
- HumanSmart, Honest, Human Marketing: What Does It Really Mean?Why plain, honest words beat brand-speak.Read the post →
- TopicsYour Clients Are Telling You What to Write About, and AI Is ListeningWriting from the questions customers actually ask.Read the post →
- RedesignRitner Digital Website Redesign: How I Built a Homepage Around Psychology, Trust, and ConversionHow the words on a homepage build trust.Read the post →
- Service pagesWhy Cleveland Businesses Need Separate Service Pages for SEOWhy each service deserves its own page of copy.Read the post →
- AI contentSmall Businesses Are Using AI to Produce More Marketing. But Is It Producing More Customers?Why more words isn’t the same as better words.Read the post →
- Internal linksThe Invisible Salesperson: How Internal Links Guide Website Visitors Toward Becoming CustomersCopy and links that walk visitors to the next step.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
Let’s get youFound
Tell me about your business and where you want to be found. I’ll take a look, reply personally, and point you to the best first step.
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If you’re into SEO advice that doesn’t put you to sleep, AI search news in plain English, and the occasional plate of pasta, you’ve come to the right place.
Same-day brake repair, with strong reviews from local fleets.