Web Design · Site speed
Site
Speed(05)Fast on a phone, not just on Wi-Fi.
I make your site load fast where it matters, on a phone with a so-so signal: passing Google’s Core Web Vitals, compressing images without making them look worse, cutting scripts you don’t need and checking speed every month.
Illustrative scores. Numbers are examples.
What is site speed optimization?
Site speed optimization is making your pages load and respond quickly, especially on phones: smaller images, fewer and lighter scripts, a layout that doesn’t jump around, and regular testing against Google’s Core Web Vitals.
Why it matters
Visitors leave slow pages before they see anything, and every second counts most on a phone. Google also uses page experience as one of its signals, so a faster site can help your rankings, and it makes every ad click and every visit more likely to turn into a call.
01 · Measure and lighten
Core Web Vitals
The three numbers Google checks.
Google measures how fast your main content shows up (LCP), how fast the page responds to a tap (INP) and how much it jumps around while loading (CLS). I measure all three on real phones, fix what’s failing and get your pages into the “good” range.
Illustrative measures. Thresholds are Google’s; numbers are examples.
02 · Measure and lighten
Image compression
Same photos, a fraction of the weight.
Photos straight from a phone or camera are often several megabytes each. I resize them to the size they’re shown at, convert them to modern formats, compress them without visible loss and load images lower on the page only as you scroll to them.
Illustrative files. Sizes are examples.
03 · Cut and test
Script cleanup
Only load what you actually use.
Over time, sites pile up chat widgets, tracking tags, fonts and embeds that slow every page down. I list everything that loads, remove what you don’t use, move things to the pages that need them and make the rest load after your content.
Illustrative scripts. Sizes are examples.
04 · Cut and test
Mobile speed
Tested on a slow phone, on purpose.
Your site probably feels fast on office Wi-Fi. Your customers are on phones, often with a so-so signal. I test on a throttled mobile connection, the way Google does, and keep working until the main content shows up in a couple of seconds.
Illustrative filmstrip. Times are examples.
05 · Keep it fast
Speed reports
Checked every month, not once.
New photos, new plugins and new pages can slow a site down again. Every month I check your key pages, flag the slowest ones, fix what’s slowing them down and send a short report with your scores, so speed stays fixed.
Illustrative report. Scores are examples.
The template shop · Ready-made sites
Start From a Template
A custom-looking site, without starting from scratch.
Each template is a complete Squarespace website I designed and built, set up with your content, photos and branding. Every one is $1,000 to set up plus $250 a month for ongoing management and support.
From the blog
More on fast, healthy websites
- SEO auditIndianapolis Website Audit: 20 SEO Problems That Cost Local Businesses LeadsSpeed problems among the issues that cost leads.Read the post →
- Website auditThe Hampton Bays Website Audit: 15 Things Every Local Business Should Fix Before 2027Common speed and usability problems to fix.Read the post →
- Quick fixesSmall Business Saturday 2026: 15 Website Fixes You Can Still Make Before November 28Quick wins, including lighter images.Read the post →
- Mobile-firstMore Than Half Your Residents Are Visiting Your Municipal Website on a Phone — And Most Municipal Sites Aren’t Built for ThemWhy phone speed matters most.Read the post →
- SquarespaceSquarespace Lets You Edit Desktop and Mobile Separately and We Are Not Okay With How Underrated This IsLighter mobile layouts with separate editing.Read the post →
- SEO dataRitner Digital August 2026 SEO Benchmark ReportWhere search performance stands right now.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
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If you’re into SEO advice that doesn’t put you to sleep, AI search news in plain English, and the occasional plate of pasta, you’ve come to the right place.
Same-day brake repair, with strong reviews from local fleets.