"Do You Use AI to Write?" — How Agencies Should Answer the Question Every Client Is Now Asking

Every agency is getting asked the same question in 2026: "Do you use AI to write our content?" Most fumble it. This guide breaks down what clients are really asking, why denial is the worst possible strategy (87% of marketers use AI — and clients know it), and gives you a word-for-word answer framework plus responses to every follow-up. Handled right, the industry's most awkward question becomes your sharpest differentiator.