Before You Renew Your Dealership Lead Contracts for 2027, Run This Marketing Audit

Before your dealership renews its lead-generation contracts for 2027, take a closer look at what those marketing investments are actually producing. High lead volume doesn't always mean better sales performance, and expensive third-party platforms aren't automatically delivering the most valuable customers. This comprehensive dealership marketing audit explains how to evaluate lead quality, cost per sale, vendor overlap, CRM attribution, website performance, and organic search opportunities so you can make smarter renewal decisions and build a more accountable marketing strategy.