Would the BuzzFeed Model Work in 2026?
BuzzFeed was one of the most impressive distribution machines ever built in media. Then the Facebook algorithm changed and the whole thing unraveled. But the question isn't what went wrong — it's whether the underlying model, stripped of its 2012-era assumptions, could work in 2026. The answer is more nuanced than it looks.
Why Smart Marketing Agencies Are Also Building Media Companies
There's a pattern worth paying attention to. Agencies are quietly launching newsletters, trade publications, and media brands that have nothing to do with selling their services. It's not a side project. It's one of the most structurally sound business decisions an agency can make — and once you understand why, it's hard to unsee it.