Your CEO's LinkedIn Presence Is a Business Asset. It's Time to Treat It Like One.

Your CEO's LinkedIn profile has more potential reach, credibility, and business impact than your company page and most of your paid advertising combined. But most executives aren't posting — because they don't have the time, don't know what to say, or are afraid of getting it wrong. Companies are increasingly funding professional LinkedIn management as a business expense or executive compensation benefit, and the ROI is measurable in pipeline, recruiting, and brand authority. Here's how it works.