The Thanksgiving Table Test: Could Someone Explain What Your Business Actually Does?

If someone at Thanksgiving dinner visited your website, could they explain what your business actually does? Or would they describe vague solutions, innovation, and excellence without knowing what you sell? The Thanksgiving Table Test is a simple way to evaluate your homepage messaging, brand positioning, customer clarity, and calls to action. Learn how to identify confusing website copy, strengthen your value proposition, and make your business easier to understand before investing in more marketing for 2027.