The 2027 Chemical Manufacturer Marketing Audit: 25 Questions to Ask Before Renewing Your Agency

Before renewing your chemical manufacturer's marketing agency for 2027, make sure you're measuring more than traffic and impressions. This in-depth audit gives chemical manufacturers, specialty formulators, and industrial suppliers 25 practical questions to evaluate agency performance, SEO, technical product pages, SDS and documentation processes, regulatory claims, qualified RFQs, paid advertising, analytics, account ownership, and budget priorities. Includes a downloadable, printable five-part audit checklist to use during renewal meetings and vendor evaluations.