How Much Do Full-Funnel Marketing Retainers Actually Cost for Mid-Market Brands? Here Are Real Numbers.

Most blogs about marketing retainer costs spend eight paragraphs saying "it depends" and never give you a number. This one does. Here are real full-funnel retainer ranges for mid-market brands — $5,000 to $60,000 per month depending on scope — with honest context on what's driving those numbers, what ad spend looks like on top, and what separates a retainer that produces results from one that just produces invoices.