Best Neighborhoods in Philadelphia for Small Businesses (And How to Market in Each One)

A marketing strategy that works in Fishtown will fall flat in West Philadelphia. The contractor who thrives on referrals in the Northeast can't replicate that model in South Philly without understanding why South Philly works differently. Here's a neighborhood-by-neighborhood guide to where Philadelphia small businesses are succeeding and how to market effectively in each one — because in this city, the neighborhood is the market.