How SEO Fuels Demand Generation — and Your Bottom Line

Most B2B buyers complete two-thirds of their purchasing journey before they ever talk to sales. The vendor who showed up during that independent research phase — and showed up well — is the one who wins the deal. That's what SEO does. In this post, we break down exactly how organic search fuels demand generation at every funnel stage, why it outperforms paid on cost-per-lead, and what separates SEO programs that drive revenue from those that just drive traffic reports.