Domain vs. URL Prefix in Google Search Console: Which Should You Choose?
When you set up Google Search Console, the very first decision you make determines how much search data you'll actually see. Domain or URL Prefix — the choice sounds simple, but get it wrong and you could be flying blind on a significant chunk of your site's traffic. Here's everything you need to know to set it up right the first time.
Google Search Console Ownership Tokens: What They Are, Why They're a Security Risk, and How to Clean Them Up
Most people see the "unused ownership token detected" warning in Google Search Console and move on. They shouldn't. That token could mean a former agency, a platform you migrated away from, or a Google service you stopped using still has verified access to your most sensitive SEO data. This guide explains what ownership tokens are, how they get onto your site without your knowledge, what the real risks are, and exactly how to audit and clean up your Search Console property — step by step.
Why a Dropping Average Position in Google Search Console Isn't Always Bad News
You batch published a handful of new pages, Google found them fast, and then you opened Search Console and the average position number went the wrong direction. It was 24 last month. Now it's 31. So what went wrong? Most likely nothing — and once you understand what average position actually measures and why rising impressions with a dropping average position is the signature of an expanding SEO program, you'll never misread this data pattern again.