The Death of the Keyword: Why Semantic Intent is Your New North Star

There's a version of SEO that a lot of businesses are still running: find a keyword, repeat it in your headings, hit a word count, and wait for Google to reward you. It worked once. It doesn't anymore. The search engine that ranked pages based on keyword density has been replaced by one that reads content the way a human expert would — judging meaning, context, and intent. Here's what that shift means for your business and how to build a strategy that actually works in 2026.