Your 404 Page Is One of Your Top Pages in Google Analytics — Now What?
A client noticed their 404 error page sitting right in the middle of their top pages report in Google Analytics. Their first question was the right one: what were people clicking on to get there? The honest answer was we didn't know — not from Google Analytics alone. That gap between knowing something went wrong and knowing exactly what and why is one of the most common blind spots in website analytics, and understanding it opens up a much bigger conversation about session recording tools, IP tracking, cookie tracking, and what each mechanism can actually tell you about your visitors.
You Have Google Analytics. Here's How to Actually Use It.
Most people with access to Google Analytics fall into one of two camps. The first camp never opens it. The second opens it regularly, stares at the numbers, and closes it without knowing what to do next. Neither camp is getting value out of the tool. GA4 is dense, the default reports surface a lot of data without much context, and if nobody walked you through it, landing in the interface cold is genuinely disorienting. This is the walkthrough nobody gave you.
Your Traffic Is Growing. But Is It Real?
You log into your analytics and the numbers are up. But as your business grows, a bigger and bigger chunk of that traffic isn't potential customers — it's the noise that comes with running a real company. Here's what's actually hiding inside your session count.
How to Delete a Google Analytics Account (Without Nuking the Wrong Thing)
Cleaning up Google Analytics doesn’t have to be stressful. Whether you’re switching domains, starting fresh in GA4, or removing outdated data, this guide walks you through how to delete a Google Analytics account safely—and what to consider before you do.