DTC Brands & E-Commerce
More traffic.
More buyers.
More revenue at scale.
We build performance marketing systems that turn ad spend into predictable revenue — from Meta and Google to email, SMS, and conversion rate optimization. Built exclusively for DTC brands that want to grow profitably.
4.1×
Avg ROAS achieved
38%
Lower CAC avg.
60+
Days to profitability
RD Analytics
Overview
Ads
Email
CRO
Revenue
$84.2k
↑ 61%
ROAS
4.3×
↑ 29%
CAC
$22
↓ 34%
CVR
3.8%
↑ 47%
Monthly Revenue — This vs Last Year
Live Orders
🛍️
Ashley M.
Starter Bundle × 2
$127
📦
Ryan K.
Pro Kit — Meta Ad
$89
⭐
Lauren S.
Subscription — Email
$64/mo
Meta & Instagram Ads
Google Shopping
Email & SMS Flows
Klaviyo Strategy
Landing Page CRO
Creative Strategy
Retention Marketing
Influencer Amplification
TikTok Ads
Analytics & Attribution
The Problem
Most DTC brands are scaling spend
without scaling profit.
The DTC playbook has changed. iOS privacy updates, rising CPMs, and crowded ad auctions mean the brands that win are the ones with smarter systems — not just bigger budgets.
ROAS Declining Month Over Month
You're spending more on Meta and Google but your return keeps shrinking. Ad fatigue, audience saturation, and bad creative are killing efficiency.
No Visibility Into True Attribution
Platform-reported ROAS is wildly inflated. You don't know which channels are actually driving revenue — so you can't optimize your budget.
High CAC with No Retention Plan
You spend $40–80 to acquire a customer, then send one welcome email. Without LTV-focused retention, you're stuck on the acquisition treadmill forever.
Creative Burnout With No System
Ad creative gets stale in 10 days. Without a structured creative testing pipeline, campaigns plateau and you're scrambling for the next winning ad.
Our Solution
A full-funnel growth engine
built for profitable scale.
Profitable paid media with real attribution
MER and blended ROAS tracking so every dollar is optimized against actual business revenue — not platform-reported vanity metrics.
Creative strategy and testing at scale
A systematic creative pipeline — concept, produce, test, iterate — that keeps your ads fresh and your CPMs low.
Email and SMS flows that print money
Abandoned cart, post-purchase, winback, and VIP sequences built in Klaviyo that generate 30–40% of your total revenue on autopilot.
Landing page CRO that compounds ROAS
Every percentage point improvement in CVR multiplies the impact of your entire ad spend. We run continuous A/B tests to find and deploy winners.
Retention systems that maximize LTV
Subscription, loyalty, and re-engagement programs that turn one-time buyers into your best customers — dramatically lowering net CAC over time.
What We Do
Every growth lever your
brand needs to scale profitably.
One agency. Every channel. A single strategy built around your margins.
01
Meta & TikTok Ads
Full-funnel paid social campaigns — prospecting, retargeting, and lookalikes — with a creative testing system that keeps winning ads in rotation and CAC trending down.
02
Google Shopping & Search
Performance Max, Standard Shopping, and branded search campaigns structured to capture high-intent buyers at every stage — from discovery to cart.
03
Email & SMS Marketing
Klaviyo and Postscript flows built from scratch — welcome, abandon, post-purchase, winback, and broadcast campaigns designed to generate 30–40% of revenue passively.
04
Conversion Rate Optimization
Landing page audits, A/B testing, PDPoptimization, and checkout flow improvements. Every lift in CVR multiplies the returns on your entire ad budget.
05
Creative Strategy & Production
Concept development, UGC coordination, and ad creative production — static, video, and carousel — with a structured testing pipeline to constantly surface new winners.
06
Analytics & Attribution
Northbeam, Triple Whale, or custom MER dashboards that give you the truth about your performance — blended ROAS, payback period, and LTV cohort analysis.
How It Works
From audit to profitable growth
in 60 days.
A four-step process built for speed — so you stop bleeding budget and start compounding returns faster.
1
Free Growth Audit
We dissect your current ad accounts, email flows, site CVR, and attribution setup to find exactly where margin is leaking and revenue is being left on the table.
2
Custom Growth Plan
A channel-by-channel roadmap tailored to your product, margins, and growth targets — with 30/60/90 day milestones and clear revenue projections.
3
Full Execution
Our team builds and launches everything — campaigns, flows, creative, and tracking — so you can stay focused on product and operations.
4
Optimize & Scale
Weekly creative testing, monthly strategy reviews, and continuous budget reallocation toward what's working. We scale winners and cut losers fast.
Client Results
Real brands.
Real revenue.
We measure success the way you do — revenue, ROAS, and LTV. Not impressions.
Fieldstone Supply Co.
Outdoor & Lifestyle · Shopify DTC
4.7×
Blended ROAS
$18
CAC
"We went from a 1.8x ROAS to 4.7x in four months. More importantly, our email flows now drive 36% of total revenue on autopilot."
Maren Skin
Beauty & Skincare · DTC Subscription
61%
Revenue Growth
2.9×
LTV Increase
"The retention program they built turned our one-time buyers into subscribers. Our LTV almost tripled in six months."
Atlas Performance
Supplements & Wellness · DTC
44%
Lower CAC
5.1×
ROAS on Meta
"We'd burned through two agencies before. Ritner was the first team to actually connect our ad spend to revenue we could see in Shopify."
Full-Funnel Execution
Your entire funnel
becomes a revenue machine.
Most agencies optimize one channel in isolation. We build a connected system where paid, email, and CRO compound each other — so every dollar works harder.
Multi-Channel Attribution
See exactly which channels, campaigns, and creatives are driving real revenue — not platform-inflated numbers. Optimize by MER and payback period.
Automated Retention Flows
Welcome series, post-purchase upsells, winback, and VIP sequences that run 24/7 — turning your customer list into a recurring revenue engine.
Creative Testing Pipeline
A systematic process for launching, testing, and scaling new ad creative every week — so your best-performing ads are always in rotation.
Landing Page Optimization
Continuous A/B tests on headlines, offers, social proof, and CTAs. A 1% CVR lift on $100k ad spend is an extra $40k in revenue.
Limited Drop — This Weekend Only
Free shipping on
orders over $50
orders over $50
Shop Now →
SALE LIVE
Conversion Funnel — This Month
Ad Clicks
12.4k
PDP Views
9.1k
Add to Cart
5.2k
Checkout
3.4k
Purchase
2.2k
Revenue by Channel
Google · 24%
Email · 21%
SMS · 9%
Organic · 8%
New Order — Ashley M. from Austin, TX
Starter Bundle × 2 · via Meta Ad · 2s ago
$127
Why Ritner Digital
We know the DTC model.
Not just the platforms.
Generic agencies run ads. We build growth systems. We understand contribution margin, payback periods, LTV cohorts, and what it actually takes to scale a DTC brand profitably in 2025.
Talk to a DTC Growth Specialist →Margin-First Thinking
We optimize for contribution margin and payback period — not just ROAS. Your profitability is the north star.
Retention-Led Growth
We build LTV from day one — subscription, loyalty, and reactivation programs that reduce your reliance on paid acquisition.
30–40%
Of revenue generated by email & SMS alone
Our owned-channel programs consistently unlock revenue that was already sitting in your customer list — waiting to be activated.
No Lock-In Contracts
Month-to-month engagements. We earn your business by delivering results, not by trapping you in a 12-month retainer.
Dedicated Growth Lead
One senior strategist owns your account end-to-end. No junior handoffs, no account managers reading from a dashboard.
Let's Get to Work
Ready to grow your brand
with real profitability?
Get a free, no-obligation growth audit. We'll show you exactly where your funnel is leaking revenue — and exactly how we fix it.