The Third Website Visitor: How AI Agents Are Changing Analytics, A/B Testing, and Marketing Offers
Websites used to measure two audiences: humans and bots. AI agents introduce a third kind of activity—software acting on behalf of potential customers. Explore how agent-driven visits can complicate analytics, A/B testing, attribution, and promotional offers, plus a practical plan for testing what is actually happening on your website.
Content Marketing Is a Lot Like Fishing
Content marketing and fishing have more in common than you might think. You're picking your spot, choosing your bait, and figuring out what gets a bite. Whether it's service pages, industry pages, or location pages — the strategy is all about testing, adjusting, and landing the catch.
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