Agency Behind the Scenes: When the Specialist Leaves and Nobody Knows What You Were Getting
It happens more often than any agency will admit. A digital marketing specialist leaves, a new one steps in, and the account manager responsible for your relationship has no idea what was actually being done on your account. No documentation. No process. No continuity. And while they figure it out internally, your campaigns drift — and your money burns.
What Should a Monthly PPC Report Actually Look Like? And the Best Reporting Tools in 2026
You're paying your agency every month. You get a PDF full of graphs and numbers. But do you actually know what any of it means — or whether your money is working? A real monthly PPC deliverable should tell a clear story: what happened, why it happened, and what's being done about it. Here's what to look for and the tools that make honest reporting possible.