Before You Cancel Your Agency Retainer and Bring Everything In-House, Read This
The agency retainer feels expensive. AI tools feel capable. Your internal team feels ready. The math looks obvious — until you run it honestly. The companies cancelling agency relationships right now and going fully in-house are discovering costs, risks, and capability gaps that didn't show up in the original spreadsheet. Here's what the decision actually involves.
The Agency Model Is Breaking. Here's What Comes Next.
For twenty years, agencies sold execution. We have the team, the tools, the expertise — you pay us to deliver. AI broke that model. Companies are insourcing, retainers are shrinking, and the execution layer that agencies always relied on is being commoditized faster than most want to admit. The agencies that survive aren't the ones who adapted their tools. They're the ones who changed what they're selling entirely.