"Is It in Asana?" How One Question Became the Standard for How Marketing and Operations Teams Work

There is a question that gets asked in productive marketing and operations teams dozens of times a day. In meetings, in Slack channels, when a deadline is unclear or a project has gone quiet. The question is: is it in Asana? Four words — and the answer tells you almost everything you need to know about whether a task is going to get done on time, by the right person, or whether it is going to live in an email thread until it gets done late or does not get done at all. Here is how Asana became the standard — and what it actually does to team performance when it works.