Why a Dropping Average Position in Google Search Console Isn't Always Bad News

You batch published a handful of new pages, Google found them fast, and then you opened Search Console and the average position number went the wrong direction. It was 24 last month. Now it's 31. So what went wrong? Most likely nothing — and once you understand what average position actually measures and why rising impressions with a dropping average position is the signature of an expanding SEO program, you'll never misread this data pattern again.