CTR vs. AIC: Why Click-Through Rate Is the Wrong Metric for the AI Search Era

Your click-through rate is flat. Your pipeline is shrinking. Those two things are related — but not in the way your dashboard suggests. As AI tools like ChatGPT and Perplexity answer more B2B research queries without a single click to your website, CTR has become a dangerously incomplete metric. We introduce AI-Influenced Conversions (AIC), the KPI built for the zero-click era, and show you exactly how to measure the pipeline your current reporting is missing.