Some CMOs Would Rather Win an Award Than Answer a Customer's Question

Some marketing departments devote substantial attention to award submissions, executive recognition, and industry prestige while leaving basic customer questions unanswered on their websites. This article explores why awards can be appealing to CMOs, when recognition creates legitimate value, and how the pursuit of prestige can overshadow customer education. Learn how to evaluate award programs, avoid misleading claims, identify critical website content gaps, and compare recognition campaigns with practical content investments. Includes an award-or-answer decision framework, 15-question audit, 90-day plan, and 20 FAQs.