The Unexpected Joys of Digging Into a Client's SEO
There's a certain kind of surprise that comes with inheriting a client's SEO history. You start crawling through old content and somewhere between the service pages and the contact form, you find it — a blog post about the best Pokémon GO spots in town, written in 2016, still indexed, still getting traffic. And you have to stop and laugh. Here's what those unexpected discoveries actually tell us about your website's health and what to do about them.
ChatGPT Can't Audit Your Internal Links. Here's Why That Matters and When It Might Change.
A client came to us mid-content audit with 139 pages flagged for deletion or rework. Before acting, they did the right thing — they tried to check which internal pages were linking to those URLs. They asked ChatGPT to do it. It couldn't. This post explains exactly why AI tools can't retrieve live internal link data, where the architectural limits actually are, what you should be using instead, and why reliable AI-native crawling is still five to ten years out.