What Will Websites Look Like in 2036? Our Predictions for the Next Decade of the Web

Predicting the future of technology is a reliable way to be wrong in public. But predictions grounded in the trajectories already visible in how people find and interact with businesses online are worth making — because thinking seriously about where things are headed changes how you build for where things are today. By 2036, we think most businesses won't have a homepage visitors read. They'll have a conversational AI representative visitors talk to. Search bars will largely disappear. Websites will know who you are before you say anything. And the businesses that win will be the ones that started building genuine digital authority years before everyone else figured out it mattered. Here are our ten predictions for what the web looks like in a decade — and what they mean for businesses building their digital presence right now.