AI Media Buying vs. Traditional Media Buying: A Head-to-Head Breakdown
Global ad spend is expected to exceed $1 trillion in 2026, and the way those dollars get placed has changed permanently. AI systems now adjust bids hundreds of times per hour, discover audience segments no human buyer would identify, and in some cases generate entire campaigns from nothing more than a URL. But the same platforms reporting record AI performance numbers are also the ones defining how that performance gets measured. Here is an honest breakdown of where AI media buying wins, where traditional buying still holds the edge, and what the right balance looks like for your business.
The Third-Party Cookie Is Dead (Sort Of) — What New York Marketers Need to Do Next
Few topics in digital marketing have generated more confusion over the past four years than third-party cookies. Google was going to kill them. Then they weren't. Then sort of. Most business owners tuned out somewhere around the third delay announcement and went back to running their campaigns the same way they always had. Here's the problem with tuning out: the resolution is not "everything is fine, nothing changed." Safari has blocked third-party cookies since 2020. Firefox since 2022. Add ad blockers and cookie consent declines, and roughly 30 to 40% of your audience is already invisible to your cross-site tracking — right now, regardless of what Google did. This post explains what actually happened, what it means for your campaigns, and exactly what to do about it.