Why We Don't Recommend Button-Level Tracking in Google Tag Manager (And What to Do Instead)

Tracking every button click on your site sounds like a reasonable way to understand user behavior. In practice, it tends to produce cluttered analytics, fragile implementations, and data that's hard to act on. There's a better approach — one built around the moments that actually indicate user intent rather than every interaction that happens to be trackable. Here's why we steer clients away from button-level tracking in Google Tag Manager, and what we recommend building instead.