TikTok Shop Is the New Amazon — And the Early Mover Window Is Still Open

If you have been on LinkedIn lately you have seen it — marketing professionals and e-commerce operators all saying the same thing with increasing urgency: if you are selling a physical product and you are not on TikTok Shop, you are making a mistake. They are not wrong. TikTok Shop has moved from experimental social commerce feature to legitimate e-commerce channel faster than almost any platform development in recent memory — and the early mover window is still open, but it will not stay open indefinitely.