What Happens When the Founder Understands Content Marketing Better Than the CMO?

What happens when a founder sees the value of answering customer questions, but the CMO prioritizes campaigns, brand positioning, and executive visibility? This article examines how founders and marketing leaders can develop competing views of content marketing because of differences in customer proximity, organizational incentives, performance measures, and operational responsibility. It also explains why founders aren't automatically right, why CMOs shouldn't dismiss firsthand customer knowledge, and how businesses can develop shared priorities. Includes an eight-step decision framework, a 15-question alignment audit, a 90-day plan, and 20 FAQs.