How Much Should a 25–100 Employee Government Contractor Spend on Marketing in 2027?

How much should a government contracting company with 25–100 employees actually budget for marketing in FY2027? Explore publicly advertised GovCon agency retainers, practical annual spending scenarios, and the differences between marketing, business development, capture, and proposal costs. This guide also explains how to evaluate an agency's monthly fees, prioritize website and capability marketing, and account for the federal cost rules that make government contractor budgeting different from ordinary B2B marketing.