Government Contractors Don't Stop Marketing During a Continuing Resolution. Here's What Should Change.

Federal fiscal year 2027 is underway, but agencies are operating under a continuing resolution through December 11, 2026. Should government contractors pause marketing until appropriations are finalized? Not necessarily. Discover which GovCon marketing activities remain useful, when to reconsider discretionary spending, how to adapt website content and teaming outreach, and why procurement forecasts shouldn't be mistaken for funded awards. Includes a practical 30/60/90-day marketing plan and 20 frequently asked questions.