The AI Double Standard: Why Marketing Leaders Can't Have It Both Ways
There's a conversation happening in every marketing department, agency pitch deck, and LinkedIn thought leadership post right now. AI is the future. AI will transform your content. You need an AI strategy or you'll get left behind. Then you send them something created with AI assistance — and suddenly it's "low effort." Welcome to the great marketing AI double standard, where the technology is revolutionary in the boardroom and suspect in the inbox.
What Whisper Down the Lane Taught Us About AI Hallucinations and Made-Up Citations
Nobody lied in Whisper Down the Lane. The distortion happened through a series of small, confident approximations — each player faithfully passing along their best reconstruction of what they heard. That is exactly how AI hallucinations work. And it is exactly why AI models cite sources that don't exist with complete confidence. This post explains the mechanism behind AI hallucinations, the real-world consequences of fabricated citations, and what brands can do to make their content hallucination-resistant in an AI-mediated search landscape.