How to Measure Salon Marketing ROI: From Google Searches to Completed Appointments

Your salon's marketing reports show impressions, website traffic, and booking clicks—but how many new clients actually walk through the door? Discover how to connect Google Search Console, Google Business Profile, GA4, and salon booking records to measure confirmed appointments, completed services, customer acquisition costs, and real marketing ROI. Includes practical formulas, a worked financial example, and questions to ask your marketing agency.