Your GovCon Business Development Team Has a Pipeline. Does Your Marketing Team Have a Plan?

Your government contracting business development team tracks opportunities, teaming relationships, and upcoming solicitations. But is your marketing team working toward those same priorities? This guide explains how to connect GovCon marketing with business development through accurate capability pages, coordinated content, relevant audiences, clear responsibilities, and realistic performance measurement. Includes a practical 30-day planning process, first-90-day agency expectations, and 20 FAQs.