More Than Half Your Residents Are Visiting Your Municipal Website on a Phone — And Most Municipal Sites Aren't Built for Them

Your residents aren't sitting at desktops when they need something from their local government. They're on their phones — in the car, at the kitchen table, standing in the driveway, sitting in the parking lot before a council meeting. For most New Jersey municipalities, mobile traffic makes up 60 percent or more of all website visits. And for most of those municipalities, the mobile experience is an afterthought. Here's why that's a problem and what mobile-first design actually looks like for local government.