How Rowan University Got Valentine's Day Right — and What Every University Should Learn From It.

Every Valentine's Day, Rowan University features "Prof Sweethearts" — real alumni couples who met on campus, told in their own words with their own photos. It's the kind of content that alumni actually share, tag their friends in, and engage with. Here's why it works, why most alumni marketing doesn't, and how any university can build a holiday-themed content program that strengthens alumni connection and drives downstream engagement and giving.