The New Year's Resolution Economy: Why PT, Therapy, and Weight-Management Practices Must Be Visible by December

Every January, millions of people finally search for the PT, the therapist, or the weight-management program — and book with whoever shows up. The catch: visibility takes months to build, so January is won or lost in the fall. Here's the data on the resolution economy, the deadline math run in reverse, and the exact checklist to have live by December.