We'd Love to Work With a Charity. We've Said It Before — We're Saying It Again (Before Giving Season).
We've put this out there before and we'll keep putting it out there: we would love to work with a charity — the kind doing good for people every day that's convinced every marketing dollar is a dollar stolen from the mission. Here's the long answer to that sentence: invisibility isn't free, the mission pays for it. The giving-season math (30% of annual giving lands in December), the free $10,000/month Ad Grant most nonprofits never claim, the full playbook — and why we're saying this in August, not November. Preferably Philly or Jersey. Free look either way.
Why Athletes and Businesses Can't Find Your Nonprofit — And What to Do About It
Every year, professional athletes, corporations, and business owners look for nonprofit partners. The money is real. The intent is real. The desire to find the right organization is real. And yet a remarkable number of worthy nonprofits never get found — not because their work isn't meaningful, but because when someone with resources sits down to find an organization to support, the nonprofit's digital presence makes it impossible to evaluate or impossible to find at all. A Facebook page last updated in 2023 and a website with no mission description, no leadership team, and no clear way to make contact isn't a digital presence. It's a barrier.