Why Athletes and Businesses Can't Find Your Nonprofit — And What to Do About It

Every year, professional athletes, corporations, and business owners look for nonprofit partners. The money is real. The intent is real. The desire to find the right organization is real. And yet a remarkable number of worthy nonprofits never get found — not because their work isn't meaningful, but because when someone with resources sits down to find an organization to support, the nonprofit's digital presence makes it impossible to evaluate or impossible to find at all. A Facebook page last updated in 2023 and a website with no mission description, no leadership team, and no clear way to make contact isn't a digital presence. It's a barrier.